PROJECT
Proton
THE BRIEF
PROTON is one of Malaysia’s leading automotive manufacturers, renowned for producing innovative, reliable, and affordable vehicles. With a strong commitment to quality, safety, and advanced technology, PROTON continues to deliver modern driving solutions that meet the needs of customers locally and internationally. As a proudly Malaysian automotive brand, PROTON plays an important role in driving the nation's automotive industry forward.
YEAR
2024
COUNTRY
Kuala Lumpur
SERVICES
Content strategy
THE CLIENT
Sofia Bennett
Marketing, Proton
The platform feels human and easy to trust. Members understand where to go and what to do next. The new experience reduced confusion during onboarding.
